2017 Buick Avenir Sub-Brand Models

Buick Introduces New Luxury Sub-Brand: Avenir

The Buick name has always represented comfortable vehicles with affordable luxury. Sure, you might opt for a Cadillac if you were looking to stand out, but the Buick name was a reliable option for those looking to add comfort and luxury without breaking the bank. With all the recent additions of high-tech safety and convenience features, the Buick brand has been looking to add a whole new level of luxury to their lineup. This is where the Avenir sub-brand will come in. Read on to learn more about the new luxury lineup from Buick. 

What’s Different About the Avenir Brand?

Buick buyers have been expanding across the world, and many of the buyers are choosing models in the top two trim levels, meaning that many Buick drivers are looking for that added luxury. In order to meet the needs of a rapidly growing segment of buyers, the Buick name is adding a new lineup under the sub-brand Avenir. The name is French for “future,” and represents the bold new styles that were showcased on the successful Avenir concept vehicle.

Read More: Check Out the Avenir Buick Concept Car

Avenir vehicles will “add distinct touches to Buick’s timeless, sculpted designs,” according to the designers. The tone for the vehicles will be inviting, but with unique seat details and modern trim materials. One new feature will be a three-dimensional mesh grille, and larger, more defined wheels.

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Luxurious Buick Models in Kenosha WI 2017

If you’re looking for luxury, you don’t have to wait to see what the Avenir sub-brand has to offer. The 2017 Buick models available on the lot at Palmen GM have a lot to offer the tech-savvy and comfort-seeking drivers in the Kenosha and Milwaukee area. Check out the models linked below, and read other blogs on our site to see what’s new and what’s looking great this year from Buick!

new Buick Brand Avenir 2017