GM First Responder Discount now available to healthcare professionals for a limited time due to COVID-19 Coronavirus banner

GM First Responder Discount – Now Offered to Healthcare Professionals*


Due to concerns of COVID-19 (Coronavirus), General Motors has now extended its First Responder Discount to Healthcare Professionals* for a limited time. That includes the following healthcare professions:


  • Athletic Trainers
  • Audiologists
  • Chiropractors
  • Clinical Laboratory Technicians
  • Dental Assistants
  • Dental Hygienists
  • Dentists
  • Diagnostic Medical Technicians
  • Dietitians and Nutritionists
  • Exercise Physiologists
  • Genetic Counselors
  • Home Health Aides and Personal Care Aides
  • Licensed Practical and Vocational Nurses
  • Massage Therapists
  • Medical Assistants
  • Medical Record Technicians
  • Medical Transcriptionists
  • Nuclear Medicine Technologists
  • Nurse Practitioners
  • Nursing Assistants and Orderlies
  • Occupational Health Technicians
  • Occupational Therapists
  • Occupational Therapy Assistants and Aides
  • Opticians
  • Optometrists
  • Orthotists and Prosthetists
  • Pharmacists
  • Pharmacy Technicians
  • Phlebotomists
  • Physical Therapy Assistants and Aides
  • Physical Therapists
  • Physician Assistants
  • Physicians and Surgeons
  • Podiatrists
  • Psychiatric Technicians and Aides
  • Radiation Therapists
  • Radiologic and MRI Technologists
  • Recreational Therapists
  • Registered Nurses
  • Respiratory Therapists
  • Speech-Language Pathologists
  • Surgical Technologists
  • Veterinarians
  • Veterinary Assistants
  • Veterinary Technicians


Along with this new addition to the program, the GM First Responder Discount is also available on the purchase of new Buick, Cadillac, Chevy, and GMC models for the following professions:


911 Dispatchers*

EMTs / Paramedics*




To take advantage of the GM First Responder Discount, drivers who meet the criteria* are asked to follow these steps:


Step 1: Start Shopping

Shop online through our online inventory of new Buick, Cadillac, and GMC models here at Palmen GM to select your preferred year, make, model, and trim.


Step 2: Get an Authorization Number

When you’re ready to purchase, you’ll need a First Responder authorization number to make use of the discount. This can be found by providing proof of eligibility here.


Step 3: Pick-Up or Vehicle Delivery

Kenosha, Racine, and Milwaukee area drivers can complete their Buick Cadillac, or GMC purchase with us here at the Palmen GM dealership online or with a visit to our dealership located in Kenosha, Wisconsin.


Other First Responder advantages through General Motors include:

Exclusive Lease Offers                OnStar® Deals                BuyPowerCard


*Must be a current Firefighter, Police, EMT/Paramedic, 911 Dispatcher or Healthcare Professional (as defined by U.S. Bureau of Labor Statistics). First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Not available on select base trims or with some other offers.

†At participating dealers. Offer lasts April 1–June 30, 2020. Excludes select base trims. Not available with some other offers. Take new retail delivery by 6/30/20.


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