GM Military Discount

The GM Military Discount is also available on the purchase of new Buick, Cadillac, Chevy, and GMC models for Active, Reserve, and Retired Military Personnel (including discharged Veterans) and their sponsored spouse.

To take advantage of the GM Military Discount, drivers who meet the criteria* are asked to follow these steps:

Step 1: Start Shopping

Shop online through our online inventory of new Buick, Cadillac, and GMC models here at Palmen GM to select your preferred year, make, model, and trim.

Step 2: Get an Authorization Number

When you’re ready to purchase, you’ll need a First Responder authorization number to make use of the discount. This can be found by providing proof of eligibility here.

Step 3: Pick-Up or Vehicle Delivery

Kenosha, Racine, and Milwaukee area drivers can complete their Buick Cadillac, or GMC purchase with us here at the Palmen GM dealership online or with a visit to our dealership located in Kenosha, Wisconsin.

*Eligible military personnel includes Active Duty members, Reservists, National Guard members, Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. Eligible participants are able to sponsor their spouse. At participating dealers only. Excludes select base trims; 2023 Cadillac LYRIQ; 2023 and 2022 Chevrolet Corvette, Cadillac CT4 and CT5; 2022 GMC HUMMER EV; and 2023 and 2022 Cadillac Escalade. Not available with some other offers. Take new retail delivery by 1/2/24.

†At participating dealers. Not available with some other offers. Must take new retail delivery by 1/2/24. Excludes select base trims; 2023 and 2022 Chevrolet Corvette; and 2022 GMC HUMMER EV.

**At participating dealers. Not available with some other offers. Must take new retail delivery by 1/2/24. Excludes select base trims; 2023 Cadillac LYRIQ; 2023 and 2022 Cadillac CT4, CT5; and 2023 and 2022 Cadillac Escalade.