So if you’ve turned on a TV at all in the last 3 months, there is slim chance you missed the new commercials featuring the all-new Cadillac ATS. If you’re unfamiliar, the manufacturer has been pushing a campaign called “Cadillac ATS vs The World,” where the all-new compact luxury sport sedan has taken on some of Earth’s most daring and toughest terrain.
Allow me to set the stage: A brand new ATS rolls out of the back of a semi trailer onto a gravel road in Patagonia where wind speeds are clocked at 40 mph+. To illustrate the advanced aerodynamics technology, rock solid ride, and hush quiet interior, the Cadillac ATS flies down a 3 mile straight away at over 100 mph while battling intense cross winds. Finally, for added awesomeness, the sleek Caddy is buzzed by a helicopter seemingly inches above the windshield (because that happens in real life all the time).
If nothing else, the marketing campaign has given viewers opportunities to feast eyes on the new beauty in the Cadillac fleet against some gorgeous settings from around the world. More engaged viewers, however, have no trouble picking up on the features highlighted by these stunts.
Windy Patagonia — Aerodynamics and quiet, luxurious interior
Winding Roads of Morocco — Superior BREMBO brake performance
Grand Prix Circuit in Monaco — Power and acceleration of the 272 horsepower 2.0L Turbo engine
Guoliang Tunnel in China — Magnetic ride control and adaptive headlights
By showing that the new 2013 Cadillac ATS has no trouble dominating some of the toughest challenges a vehicle could face on any road in the world, Cadillac has demonstrated that the ATS is certainly suitable for getting you to and from work (and soccer practice) in luxurious fashion.
To get behind the wheel of one of the most exciting new cars available in the market, your best choice is to chat with the best vehicle experts in the Chicago area — at Palmen Buick GMC Cadillac.
